Orders: Field reps capture orders for products when they visit NTO stores so that the right products are always available on the right shelves.Promotions: For increased sales at stores and to establish closer relationships with customers and channel partners, Alpine Group runs promotions at the NTO stores.Planograms: Sales managers at Alpine Group use planograms to keep close track of how products are placed and arranged at the primary display locations such as refrigerators and shelves.
Before she proceeds further, she wants to know what other aspects of the business are critical to Alpine Group’s growth.Īfter running through the company’s reports and meeting with some executives, here’s what she finds out. Dorothea has set up the stores and products, and related them to each other.
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